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Tuesday, June 7
Register to apply for a seat in this self-paced three-week course.
Tuesday, June 7 – Tuesday, June 21, 2022.
Join Library Journal to learn how to more effectively engage with your community and build services that make patrons feel valued, welcomed, and heard. Unite your marketing and outreach functions to better identify your patrons’ needs and ensure that they are aware of the programs and services you offer.
You’ll learn how to assess who you’re not reaching with communications and services, and establish a strategy to connect with them through traditional and alternative channels including innovative outreach and mobile programs, partnerships, PR and more. We’ll review effective feedback mechanisms that provide clear metrics. For libraries with limited budgets and staff, we’ll brainstorm low-cost, creative ways to boost engagement with limited resources.
You’ll complete workshop assignments to draft your own outreach initiative over 3+ weeks in an interactive online classroom environment with personal coaching from an expert in the field. In addition, you’ll have access to our foundational bonus content—rich supporting materials you can explore at your own pace, including a series of webinars from Library Journal and School Library Journal contributors, readings, activities, and videos.
Library Journal’s transformational online courses have given thousands of librarians the tools and vision for meaningful change. The live sessions run on Tuesdays, June 7, 14, 21, 2022 from approximately 11:00 a.m. – 1:00 p.m. PST (recorded for on-demand viewing) with an ongoing facilitator-led workshop over 3 weeks. Don’t miss this opportunity!
CALL SPONSORED: In order to gain the most impact from learning events sponsored by the CALL grant, we ask that all participants engage fully (attend, participate, discuss and share). If you are unable or not willing to agree to this, please be kind and leave a seat or place for someone else.