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Developing a Website Content Strategy
In this four-week course, you will learn the process of developing a website content strategy, from the first phase of conducting an audit of your content, to the second phase of analyzing your current environment, to the final phase of establishing a sustainable strategy that will ensure your content is useful, usable, and findable. You will walk through each of these three phases and discuss how to adapt various types of approaches for implementation at your own institution. You will learn how to discover your unique content problems, present them to your organization, and subsequently establish new roles, responsibilities, and workflows for the entire lifecycle of your content.
This course can be taken as one of six courses needed to earn our Certificate in User Experience (UX), but can be taken as a stand-alone course as well.
Dates: September 6 – October 3
In order to gain the most impact from learning events sponsored by the CALL grant, we ask that all participants engage fully (attend, participate, discuss and share). If you are unable or not willing to agree to this, please be kind and leave a seat or place for someone else.