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Monday, May 16
Register above to apply for a seat in this six-week online course.
Monday, May 16 – Monday, June 27, 2022
This course will provide students with an introduction to basic marketing management and how these principles apply in a public library setting. Topics included are: understanding marketing management, internal and external audits, analyzing marketing opportunities, developing marketing strategies, shaping the marketing product and managing and delivering marketing programs. Upon completion of the course the individual is expected to know the key components of strategic marketing plans. The individual will be familiar with defining markets, adapting markets, building customer satisfaction, mission and vision statements, marketing research methodologies, environmental scanning, defining target markets and diverse patron populations, segmentation, implementation of services, public relations tools, and evaluating marketing and service results.
Understands methods of community study and analysis in order to design an effective marketing plan.
Describes a range of methods for marketing new and existing services and products to better inform the community of library offerings
Articulates strategic library directions with measurable objectives based on customer needs.
Describes the planning/marketing process OR write a marketing plan for their library or specific functional area OR engage in a market planning process for their library (requires follow-up).
Presented by :: Rebecca McFarland
CALL SPONSORED: In order to gain the most impact from learning events sponsored by the CALL grant, we ask that all participants engage fully (attend, participate, discuss and share). If you are unable or not willing to agree to this, please be kind and leave a seat or place for someone else.