Marketing for Libraries: Learn Principles and Methods that Help You Identify Your Audience and Best Serve Your Patrons
May 20, 2021 @ 11:00 am – 12:00 pm
Libraries often have to market themselves but lack the funding or formally trained staff. This webinar teaches you how marketing can work for your library, applying practical methods based on marketing principles that apply to any field. Understanding how to identify your audience allows them to be served better, but also opens the door for libraries to engage directly and advocate. A hands-on approach lets you learn practical and invaluable skills that allows you to identify who your current audience is, who you are trying to reach, and how.
From this webinar you will learn intentional marketing, including how to:
• identify, refine your message, and create a brand
• translate marketing lingo to your library programs and services, and know when to send your message
As a bonus, you will learn about social media apps and tools that help automate your posts and help with time management!
Presented by :: Jennifer Blair, Head of User Services Librarian and Assistant Professor. Azusa Pacific University.
CALL SPONSORED: In order to gain the most impact from learning events sponsored by the CALL grant, we ask that all participants engage fully (attend, participate, discuss and share). If you are unable or not willing to agree to this, please be kind and leave a seat or place for someone else.