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Reaching Your Community with Targeted Marketing Workshop
October 6 @ 11:30 am - 1:00 pm
It’s tough to market your library programs and services successfully if you can’t match what you are marketing with the appropriate audience. We often do library marketing in an upside-down way—we engage in marketing activities but don’t conduct market research before doing so. Every library is tasked with marketing their programs and services to their communities. It can be challenging to identify the best methods for reaching your audience, but deliberate market research can uncover new and effective ways of increasing awareness of your library’s offerings.
In this workshop, library marketing and communication expert Mark Aaron Polger will show you how to increase the reach and success of your marketing through targeting. You’ll learn techniques for conducting assessment and effective ways to make a marketing plan before you engage in marketing activity. Polger will also discuss the important connection between library advocacy and marketing and how you can be an advocate for both your community and for libraries.
CALL SPONSORED: In order to gain the most impact from learning events sponsored by the CALL grant, we ask that all participants engage fully (attend, participate, discuss and share). If you are unable or not willing to agree to this, please be kind and leave a seat or place for someone else.