The New Social Media World & Library Marketing Online
July 14, 2021 @ 9:00 am – 10:00 am
COVID has changed how libraries interact with patrons. Due to closures and social distancing restrictions, most programing, events, and even library access has been moved online. Presentation will discuss reaching multiple audiences via social media; maintaining connection with those audiences online; maintaining contact with traditional library audiences during time of closures and reduced services; how to sustain asynchronous and synchronous programming after COVID. What’s working online and why.
- Evaluating if use of social media is complimenting other outreach/publicity
- Understanding Social Media analytics and how they relate to audience
- Decoding Social Media insights so leadership/board understands the relevance to your program/library.
- Maintaining online presence after services return to in person models. Is it important? Why or Why not?
Presented by :: Patricia Spencer, Public Information Officer, Lewis & Clark Library
This webinar is only available to California Library staff. Register to attend live or visit the CALL Academy one week after delivery for a recording.