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Writing for the Web
In this four-week (October 4 – October 31, 2021) Library Juice Academy course, you will learn how to write web copy that is succinct, understandable, and engaging. You will discover how users read online and the importance of focusing on your essential messages, using space effectively, and treating your website as a conversation with your users. You will learn how to establish a consistent voice and tone, and how to use such techniques as layering information, exploiting the power of parallelism, making good use of links, and keeping active space in your content.
You will also learn how to best use bulleted and numbered lists and tables in presenting your web content, as well as the importance of producing alternative text for visually impaired users.
In order to gain the most impact from learning events sponsored by the CALL grant, we ask that all participants engage fully (attend, participate, discuss and share). If you are unable or not willing to agree to this, please be kind and leave a seat or place for someone else.