Author: Beverly Schwartzberg

As the holiday season approaches, more people will be targets of fraud and scammers. Libraries can protect Californians against these financial risks. CALL wants to alert you to two great resources to provide fraud prevention education to your patrons and staff.

The Federal Trade Commission has a daily scam email bulletin, and recently posted a list of resources just for library staff. They specifically thanked and praised libraries for their hard work assisting folks in spotting, avoiding, and reporting scams. Their new webpage for library staff offers webinars, office hours, videos, themed programming ideas (for Identity Theft Awareness Week, Financial Literacy month, and more) and social media posts like these:

Plus, the State of California has a Department of Financial Protection and Innovation that offers outreach services to libraries and residents. They can provide brochures, educational videos, and in-person events (in English, Spanish, and Korean). Check out their calendar of scheduled events and plan your own event! DFPI offers invaluable resources on many topics, including consumer fraud, seniors, military personnel, elder abuse, immigrant community outreach, and mortgage education.

If you’re attending the California Library Association Annual Conference on October 17-19, 2024, in Pasadena, take advantage of the plentiful CALL offerings! Learn more from the conference schedule.

It’s Supersession Thursday for CALL on October 17. We hope to see you at the Pasadena Convention Center for one or more of these terrific trainings.

Meet members of the first Catalyst leadership cohort in a morning session, Community-Driven Libraries: Exploring Co-Design with Catalyst Leaders. Imagine a library where community members are active partners in designing the services they use– where their voices are heard, valued, and integrated into the very fabric of library offerings. If this vision excites you, then join this interactive program that will explore the power of co-design to transform library services, enhance equity, and alleviate the burden on library workers to have all the answers.

Be Sensitive, Be Brave for Mental Health (BSBB for MH) training, which is offered in the morning and again in the afternoon, infuses culture and diversity throughout a foundational workshop on mental health and mental health conditions. This workshop prepares community members to help friends and loved ones of all ages during times of mental health distress. This session is offered as a preview for library staff interested in becoming BSBB for MH trainers, or in offering BSBB for MH at their libraries.

In the afternoon, CALL is sponsoring New Library Directors Jump Start designed for public library directors who want a safe session for discussion and a behind-the-scenes look with experienced colleagues.

CALL favorite Beth Wahler offers a morning supersession on Caring for Ourselves and One Another: Supporting Sustainable Practice for Library Staff. Explore new strategies for caring for yourself in the face of stress as well as caring for colleagues and contributing to a healthy, psychologically safe workplace. Wahler follows up with an afternoon supersession on Effective Library Leadership Strategies for Reducing Staff Stress and Trauma, designed for participants who are in supervisory or management positions in their libraries.

There’s much more from other State Library-supported projects, too.

• The Building Equity-Based Summers team brings a full-day workshop (no conference registration required) on Equitable Summers: Reimagining Long-Held Traditions & Your Library’s Summer “Why.”
• California Library Literacy Services offers two morning sessions on Supporting English Language Learners and Family Literacy Overview: Promising Practices and Ideas for California Library Literacy Services, plus an afternoon session on A Trauma-Informed Approach to Adult Literacy Services: 25+ Social-Emotional Learning Strategies to Empower Your Transformational Learners.
• The community-centered libraries project provides a morning supersession on Meeting Mental Health Needs of Your Community Through Culturally Inclusive Community Engagement.
• In the afternoon, the Sustainable California Libraries project offers 2024-2025 LSTA Grantee Super Session: A Collaborative Workshop, where you can meet and learn from successful state-funded grant projects from the past year.

Libraries do so much good work and provide so many wonderful resources.

But unless people know about these things, you may not even be making much of an impact.

That’s where CALL’s new in-person, no-cost workshops with Kathy Dempsey come in.

You might know Kathy from her work as author of The Accidental Library Marketer…or from her episode on the Library Leadership Podcast…or from her work with Information Today and the Marketing Libraries Services newsletter…or as head of the consulting firm and Facebook site Libraries Are Essential. She calls herself a “marketing maven,” and really, what library doesn’t need one?

Kathy is coming to the California State Library in Sacramento for two days in August 2024. On Wednesday, August 7, from 1-4:30 p.m., she’ll help you hone your personal skills with a hands-on workshop, “Gaining Confidence in Public Speaking: Pro Tips for Giving Great Presentations.” On Thursday, August 8, from 9 a.m.-12:30 p.m., Kathy will guide you through “Promoting Your Library: External Communications and Outreach Training and Practice.” 

Travel reimbursement is available for anyone traveling more than 50 miles one way. Sign up for either or both workshops! Together, they’ll provide you with a comprehensive introduction to public speaking and promoting your library.

More information about the two upcoming sessions:

Gaining Confidence in Public Speaking: Pro Tips for Giving Great Presentations

• Wednesday, August 7, from 1-4:30 p.m.
• If you don’t give presentations very often, you might find the task intimidating. But it doesn’t have to be that way. Communications maven Kathy Dempsey has given roughly 200 talks over her career, both face-to-face and online. In-person audiences have ranged from 10 people seated in a semi-circle to conference rooms with hundreds of attendees. She’ll share her pro tips on avoiding butterflies, speaking effectively, and keeping people’s attention. Whether you’re about to give your 1st or your 21st presentation, in a small boardroom or a big ballroom, you’ll find some tips here that will make it less nerve-wracking for you and more enjoyable for your audience.
  
  Listeners will learn:
  • Why preparation means everything
  • What to know about your audience ahead of time
  • How to start the presentation on a good note
  • How to make the microphone your friend
  • Tips for speaking slowly and clearly
  • The power of eye contact
  • How to connect to crowds when you’re presenting online
  • Things you should avoid doing

Promoting Your Library: External Communications

• Thursday, August 8, from 9 a.m.-12:30 p.m.
• This session will teach you the basics of outreach communication, then show you how to apply them to get your messages to those in need, even if they don’t have email or internet service. You’ll learn how and why to separate populations into “target audiences” with the help of basic audience research. Then, using a combination of psychology and wordsmithing, you’ll learn how to write effective messages that your target audience will respond to. We’ll also discuss where to place messages to help them get noticed. After this session’s lessons, you’ll do some writing practice and have it evaluated on the spot.
  
  The knowledge you gain will prepare you to create:
  • Compelling value statements
  • Media soundbites
  • Brochure text
  • Elevator speeches
  • Web copy
  • Email subject lines
  • Social media posts
  • Better press releases

These strategies will be especially helpful to those who don’t have prior communications training. Any library worker will leave this session with more knowledge and confidence in communicating with hard-to-reach segments of their communities.

Be sure to register for these wonderful workshops!

The California State Library has recently announced that five funding opportunities will open in early January, with applications due no later than March 6. These grant programs, all funded by federal Library Services and Technology Act funds, include general Community Impact Grants as well as specific opportunities for Play for All (families and young children), Sustainable California Libraries (climate- and sustainability-focused, community-driven programming), Teens Succeed (focused on internships), and eBooks for All (building diverse and inclusive digital collections).

How can your library and staff better prepare for these opportunities? There are two important pieces: community engagement and grant proposal development. You’ll also want to register for the State Library’s information session at 10 a.m. on Wednesday, January 17, 2024.

First off, grant writing expert Stephanie Gerding will usher in the new year with five (count’ em!) California-exclusive sessions designed to help you start on the right foot.

Register now for one or both of two workshops on LSTA grant basics.

• LSTA Grant Fundamentals(60 minutes live webinar + 30 min Q&A)Tuesday, Jan. 23, 10-11:30 a.m.
• From Ideas to Funding: LSTA Strategies for Success(60 minutes live webinar + 30 min Q&A) Thursday, Feb. 6, 10-11:30 a.m.

For rural and small libraries, or those brand new to grant writing, we are offering a three-part series with a brief recorded introduction to get you started: 

• Series Intro with Grant Process Cycle. Stay posted for a 5-minute recorded video introduction. Empowering Rural and Small Libraries: 10 Tips for Winning Library Grants with Learner Guide (30 min. live webinar) Wednesday, Jan. 10, 10-10:30 a.m.
• Rural and Small Library Grant Planning and Designwith Winning Grants Planning Worksheet (60 min. live webinar), Thursday, Jan. 18, 1-2 p.m.
• Creating the Winning LSTA Grant Proposal for Small and Rural Librarieswith LSTA Grant Worksheet 1-hour live webinar + 30 minutes Q&A, Thursday, Feb. 1, 1-2:30 p.m.

All of the grant proposals will also ask for a level of community engagement and co-design work with partners and community members. We highly encourage you to attend a webinar on Building Authentic Relationships with Underserved Communities, on Tuesday, January 30, at 11 a.m. Interested in learning more about co-design? Get a jumpstart with this view-anytime CALL Academy recording from the Library Collective or attend a three-session course from Library Journal starting February 21.

California library workers are invited to a no-cost training about co-design that will help libraries engage with their communities AND craft stronger services and grant proposals. If you want to find out about co-design, register to learn more at a 90-minute webinar, Exploring Co-Design: Fostering Inclusive Collaboration in Libraries, on Thursday, September 28 from 10-11:30 a.m. (The webinar will also be recorded and made available at CALL Academy.)

But what is co-design? Simply said, co-design incorporates community engagement into your work. Training in co-design helps libraries plan with communities, instead of for communities, and use a “nothing about us, without us” mindset, where community member voices are an active part of the planning and implementation process. Co-design’s not an add-on; it’s a way of thinking based in equity.

Why is this training timely? The California State Library’s five-year plan aims to promote equity in services and programming. For example, Goal 1 of the LSTA plan is to “Strengthen the ability of California libraries to design equitable programs and services in collaboration with their local communities.” A success indicator for this goal is that co-design be embedded in the creation of programs and services.

Co-design and equity are fundamental parts of the State Library’s grantmaking process. Here’s one of the questions you’ll answer in the current LSTA Inspiration Grant 2023-2024 application and in future LSTA 2024-2025 applications, opening in early 2024. “Describe how your project has been designed and will be implemented in collaboration with the marginalized community(ies) on which your project will focus and other members of your community.” Specifically, the application instructions explain: “Provide information about how you will: include co-design activities for library staff and communities to learn about local marginalized populations and develop a shared understanding and language of equity principles and practices; engage staff in professional development activities that integrate equity-centered learning with practice; include new or expanded partnerships and collaborations in which libraries engage with community stakeholders and groups from targeted populations; engage staff in understanding barriers to service for and with marginalized populations and in implementing strategies to remove barriers. Note: The State Library understands that this section of the application requests information and activities that may be new or unfamiliar to some applicants. Respond to the best of your abilities and reach out to State Library staff with any questions. Applicants’ responses will determine the level of support that grantees will need from the State Library if a project is funded. Responses will not determine whether or not a project is funded.”

Open opportunities that refer to co-design include LSTA Inspiration Grants, which close November 30, 2023 at 12:00 noon, or once all available funds have been awarded. Inspiration Grants provide Library Services and Technology Act (LSTA) funding for California libraries that are inspired to implement projects outside of the State Library’s other funding opportunities. Inspiration Grants provide funding for projects that may not fit within the bounds of the other grants offered by the State Library and/or for ideas that are generated outside of other funding opportunity application timeframes. If you have an idea or project you’ve been waiting to implement that addresses community needs and aligns with community aspirations; supports improvement, innovation, and experimentation in library services; and can be completed by June 30, 2023, you’ll definitely want to learn more about co-design as soon as you can!

You’ll want to refer to the full application for questions and definitions, but here’s the definition of co-design used: The process of designing programs and services together with community members, instead of making decisions for community members. Co-design enables library workers to build strong relationships with the community and empowers community members to take a lead in the design and implementation of library programs and services. Co-design democratizes the design of services by equalizing the power dynamics between multiple community assets, making everyone partners in the design of programs and services. Inviting a group of teens to be part of a library’s Teen Advisory Board to co-develop, co-plan and co-implement library programs for teens in that community is an example of co-design. (Adapted from the “Our Philosophy” page of the VRtality website: https://www.vrtality.org/about/our-philosophy/.)

Thanks to the Building Forward state grant funds administered by the California State Library, many public libraries around the state are planning or in the middle of infrastructure projects. Whether your library is addressing deferred maintenance needs or constructing a new building, professional guidance can make the process smoother.

The American Library Association conference in June featured several sessions on building projects, and CALL is happy to bring two of these events to California audiences: The Top 5 Mistakes Renovating Your Library, a one-hour webinar on Tuesday, August 1, and Build Better: Effective Library Project Management, a one-hour webinar on Wednesday, August 16.  Plus there’s a six-week course on Planning and Management of Library Buildings from ALA, starting August 14.

If you want to learn more than just these just-in-time offerings, don’t forget the recordings from Carlos Baffigo’s Building Basics and Building Basics Continued series, available 24/7 on CALL Academy.

The Top 5 Mistakes webinar from ALA focuses on renewing existing library structures. A renovation is a golden opportunity to renew your space for a new generation of patrons. But not every library has staff with current experience renovating, so every year, libraries make the same 5 mistakes when renovating. Join NYU professor and author of Library Space Planning: A PLA Guide David Vinjamuri, library architect Joe Huberty of Engberg Anderson and community librarian Julie Retherford (who just finished a two-year pandemic renovation) to learn their secrets for a successful renovation and how you can avoid the most common pitfalls.

At the end of this webinar, you will be able to:

• Create a renovation plan that avoids the most common mistakes libraries make when renovating;
• Understand the process to uncover hidden community needs;
• Measure the circulation efficiency of collection items and identify dead zones;
• Spot red flags when hiring a design team; and
• Assemble a cross-functional team that will preserve the original vision for the renovation through completion.

The Library Project Management webinar from ALA provides an overview that applies to all types of library improvements to help you achieve your system’s objectives. Learn strategies for effectively communicating your project goals to a design and construction team and leave with the tools necessary to prepare a detailed needs assessment and project scope. Charleston County Public Library’s Project Manager Toni Lombardozzi, who has a background in architecture and construction project management, is currently overseeing a $108.5 million capital improvement project that includes small renovations to larger-scale new construction. Lombardozzi has spent the last six years on the project and will share insights into the cross-disciplinary experience of working closely with both library staff and design and construction teams and provide tips and tools on how to make this type of communication effective. This presentation is geared towards anyone with an upcoming improvement project. However, the project management strategies presented can be applied to a wide range of ventures not limited to construction. If you have worked on design/construction enterprises before, you’ll find innovative ideas for successful project implementation, and if you are new to this practice, you’ll learn the groundwork for efficiently advancing projects.

By the end of this webinar, attendees will be able to:

• Successfully prepare a viable needs assessment and develop a detailed project scope;
• Given a capital improvements project, attendees will be able to accurately translate project goals and objectives to consultants, design and construction teams;
• Will have the tools to create practical strategies for successful project implementation within their organization; and
• Given a capital improvements project, attendees will be able to effectively identify project deliverables throughout progressive project stages.

Register now for these great webinars, selected to help California library staff reach their goals!

If you have more time to devote, consider enrolling in Planning and Management of Library Buildings, which runs August 14 to September 25. (Please remember that you can only enroll in one CALL-sponsored course at a time, and when you register for a long-form course, your space is reserved and must be cancelled if you cannot attend.)

This course, led by instructor Kimberly Bolan, will provide learners with an understanding of the key elements, best practices, methodologies, and overall processes for successfully planning, designing, constructing, maintaining, and evaluating library buildings. The overarching goal of the course is to prepare participants to lead any type of facilities projects with the knowledge of how to plan and build functional, adaptable, forward-thinking, community-centric libraries and spaces.

You’ll learn to:

• List building maintenance and operation procedures for effective budgeting and selection of maintenance programs and staff.
• Describe short- and long-range capital improvement and facility development plans.
• List procedures in employing architectural, engineering and consultant assistance in building maintenance and development programs.
• Describe key components and required information in developing building programs.
• Describe the planning and construction processes for renovated or new facilities.
• Describe the roles of other governmental entities in developing building programs and renovation/new facilities plans.
• List life and safety issues in building operation and planning.
• List technology planning needs and building requirements.
• Describe post-occupancy evaluation procedures.
• Understand issues related to emergency, disaster, and other unexpected situations within the building.

The University of Washington has recently released a new Autism-Ready Libraries Toolkit to help you develop more inclusive services and programming. Your library may already offer a sensory-aware storytime, but how else can you promote accessible and inclusive services? The toolkit’s three modules include Autism Acceptance and Inclusion, Autism-Inclusive Customer Service, and Inclusive Early Literacy Services. Children and adults with autism have a variety of interests and needs, and library staff discussions can begin with a discussion of neurodiversity, consideration of generalizations and misunderstandings about autism spectrum disorders, and ways to build improved understandings. The toolkit will then help you explore how to build better services to all patrons and develop inclusive family programming.

We’re grateful to our friends at WebJunction for their excellent July 2023 article, which contains links to the toolkit training modules, useful resources, a free course, and a recorded webinar.